MARTECHSIGNAL

Open-Source Tools

Self-hostable open-source marketing and AI tools

Marketing and AI tools you can self-host. Free licenses are the start, not the finish: we audit setup cost, maintenance load, and feature gaps versus hosted rivals.

67 TOOLS IN THIS CATEGORY

Aaron Marketing Skills
120 marketing skills across 7 disciplines for Claude Code with auditor gates
Open SourceOSS
AI Business Skills
63 bilingual marketing skills (Vietnamese + Global) for Claude Code and agents
Open SourceOSS
AI Marketing Suite
15-skill marketing suite for Claude Code with parallel agents and PDF reports
Open SourceOSS
AlphOne
Plugin-first CRM (source-available, Elastic 2.0) written in Go
Open SourceOSS
ALwrity
AI-first digital marketing platform for content strategy, generation, publishing, SEO, and social
Open SourceOSS
Analytics Tracking Automation
AI skill for GA4 + GTM event tracking: site analysis, schema design, and go-live
Open SourceOSS
Appsmith
Open-source platform for building admin panels and internal dashboards on your existing databases and APIs
Free tierOSS
BillionMail
Open-source mail server, newsletter, and email marketing platform, fully self-hosted and free
Open SourceOSS
Budibase
Open-source operations platform for building AI agents, apps and automations on your own data
Free tierOSS
ChatbotX
Open-source ManyChat alternative built for AI, omnichannel chat marketing and automation
Open SourceOSS
Chatwoot
Open-source customer engagement suite with Captain AI and full self-hosting
Open SourceOSS
Claude Ads
Paid-media operations skill for Claude Code covering 12 ad platforms
Open SourceOSS
Claude SEO
Open-source SEO skill for Claude Code with 25 sub-skills and 18 parallel agents
Open SourceOSS
Cordys CRM
Open-source AI CRM with built-in agents, conversational analytics, and private deployment
FreemiumOSS
DeskcommCRM
Self-hosted open-source CRM with AI agents that sell through WhatsApp
Open SourceOSS
Diffmode Growth Tactics
Free Claude Code/Codex pipeline that mines case studies and rejects obvious growth plays
Open SourceOSS
Digital Marketing Pro
158-skill AI marketing plugin for agencies with EU AI Act compliance
Open SourceOSS
Django CRM
Multi-tenant open-source CRM on Django with leads, campaigns, and self-hosting
Open SourceOSS
Dolibarr ERP/CRM
Modular French open-source ERP/CRM: invoicing, stock, HR, and light CRM in one PHP app
Open SourceOSS
Email Marketing Bible
55K-word email marketing skill with 908 sources, 19 playbooks, and ESP control via MCP
Open SourceOSS
EspoCRM
Lightweight open-source CRM with sales automation, marketing tools, and customer management
Open SourceOSS
Eve Marketing Team Template
Open-source team of marketing agents on eve: lead, content, social, SEO, email
Open SourceOSS
Ever Gauzy
Open business management platform: ERP, CRM, HRM, ATS, and time tracking
Open SourceOSS
Frappe CRM
Fully featured, open source CRM
Open SourceOSS
Ghost
Open-source publishing platform with built-in newsletters, memberships, and AI tools
Open SourceOSS
Google Ads + Meta Ads + GA4 MCP
MCP server giving AI agents read/write control of Google Ads, Meta Ads, and GA4
FreemiumOSS
Growth Lab
Open-source skills that run SEO and Xiaohongshu growth loops in Claude Code and Codex
Open SourceOSS
IDURAR ERP & CRM
Free Open Source ERP CRM Software Accounting Invoicing | Node.Js React
Open SourceOSS
Krayin CRM
Free open-source Laravel CRM for SMEs and enterprises with full customer lifecycle management
Open SourceOSS
LangChain
Open-source framework for building AI agents, chaining LLM calls, and connecting language models to tools
Open SourceOSS
Laudspeaker
Open-source customer engagement and product onboarding platform, alternative to Braze
Open SourceOSS
Line Harness
Open-source CRM for LINE Official Accounts with step delivery, scoring, and an MCP server for AI control
Open SourceOSS
Listmonk
Open-source self-hosted newsletter and mailing list manager with a fast Go backend
Open SourceOSS
Macro
Open source workspace with a self-updating, agent-driven CRM and shared AI team memory
FreemiumOSS
Maizzle
Modern email development framework using Tailwind CSS for responsive campaigns
FreeOSS
Marketing Studio
Agent-driven marketing studio for Claude Code: launch assets from one command
Open SourceOSS
Matomo
Open-source web analytics platform with full data ownership and AI-powered insights
Open SourceOSS
Mautic
Open-source marketing automation platform with email, campaigns, and lead management
Open SourceOSS
Monica
Open-source personal CRM for tracking friends, family, and business relationships
Open SourceOSS
MultiPost
Browser extension to publish content to multiple social media platforms with one click
Open SourceOSS
n8n
Open-source workflow automation platform with AI agent capabilities and 400+ nodes
Open SourceOSS
n8n Marketing Flows
79 free, one-click import n8n workflows for social posting, monitoring, ads, and SEO
Open SourceOSS
NocoBase
Open-source no-code platform with AI assistance for building business systems fast
Free tierOSS
NocoDB
Free, self-hostable Airtable alternative that turns any database into a smart spreadsheet
Free tierOSS
Notifo
Self-hosted multi-channel notification service for email, SMS, and web push
Open SourceOSS
Notifuse
Open-source, self-hosted email marketing platform with BYO-ESP and LLM integrations
Open SourceOSS
Open Mercato
Open-source TypeScript foundation for AI-built commerce, CRM, and ERP
Open SourceOSS
OpenClaw Marketing Skills
37 marketing skills for OpenClaw agents with live data connectors
Open SourceOSS
OpenOutreach
Open-source AI lead finder: describe your product and it finds and qualifies the leads
Open SourceOSS
OpenSEO
Open source alternative to Ahrefs and Semrush
Open SourceOSS
Paperclip
Open-source control plane to manage AI agents like a company, hire, schedule, budget, and audit
FreemiumOSS
Plausible Analytics
Lightweight, privacy-friendly open-source web analytics alternative to Google Analytics
Open SourceOSS
Potato
Free local tool that measures brand mentions and citations in Claude's web-search answers
Open SourceOSS
ProspectOS
Open-source lead prospecting CRM with Google Maps and Instagram scraping
Open SourceOSS
React Email Editor
Drag-n-Drop Email Editor Component for React.js
Open SourceOSS
Relaticle
Open-source CRM with native AI agent support, 37 MCP tools, REST API, Laravel & Filament
Open SourceOSS
SEO Skill Bench
Open benchmark that scores Claude Code SEO skills against fixture sites with planted defects
Open SourceOSS
Seonaut
Open-source SEO crawler in Go for technical audits, self-hosted or cloud
Open SourceOSS
Snowplow
Customer context infrastructure: behavioral event pipeline for warehouses and AI agents
EnterpriseOSS
Strapi
Open-source headless CMS with AI-powered content management and API-first design
Open SourceOSS
SuiteCRM
Enterprise-grade open-source CRM with sales, marketing, and support automation
Open SourceOSS
ToolJet
Open-source low-code platform for internal tools: prompt or build admin panels, dashboards and operational apps
Free tierOSS
Twenty
The open-source alternative to Salesforce, designed for AI with modern CRM workflows
Open SourceOSS
Umami
Open-source, cookieless web analytics with real-time dashboards, session replay, and heatmaps
Open SourceOSS
WaCRM
Self-hostable CRM for WhatsApp with shared inbox, sales pipelines, broadcasts, and automations
Open SourceOSS
Warpdrive
Self-hosted open-source Pipedrive alternative for BD teams: pipelines and Gmail on your own box
Open SourceOSS
Zapier GTM Cheat Codes
Zapier's installable coding-agent skills for GTM: campaign planning, CRM context, customer proof
Open SourceOSS