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AI is rewriting marketing automation faster than most stacks can keep up with. One sharp email every Friday: the tools, workflows, and vendor moves that actually matter — with the fluff filtered out.

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01

Why Your Marketing Automation Stack Doesn't Need Another AI Tool

2026-07-24 · BLOG

What lands in your inbox

Not a link dump. Every issue is curated, tested where possible, and comes with a take you can argue with.

  1. 01

    Tool teardowns

    What's real, what's demo-ware, and what actually deserves a slot in your stack.

  2. 02

    Workflow recipes

    Automation patterns you can lift straight into your own lifecycle, scoring, and data ops.

  3. 03

    Vendor moves, decoded

    What that acquisition, deprecation, or pricing change actually means for your roadmap.

  4. 04

    One strong take

    Per issue. Strong enough that you might disagree with it — that's the point.

The best AI in martech right now is invisible — it's the dedup logic, the send-time optimization, the automatic list hygiene. Nobody demos it because it's boring. It also saves you 20 hours a month.

— FROM THE BLOG · JUL 2026