Trakkr Review

Overview

Trakkr is a London-made AI visibility platform for brands and agencies. It tracks where AI recommends you across eight models (ChatGPT, Perplexity, Claude, Gemini, Google, Grok, Meta AI and DeepSeek), then explains why and suggests fixes. The product splits into Citations (what AI reads about you, with crawler analytics and a live feed of prompts citing your domain), Perception (how AI understands your brand), Competitors (rankings and share of voice), Automations and an Agent that ranks suggested actions by expected impact. Free tools include an AI Query Scanner, an AI Site Grader, an llms.txt generator and a public visibility leaderboard. Pricing is public, which is unusual in this batch. Growth is $100 per month per brand: daily tracking, 50 prompts per brand, all eight models, 25 articles a month and three seats, or $1,000 billed annually. Scale is $500 per month for 10 brands with 100 articles a month, API access and client portals, or $5,000 annually. Enterprise starts at $1,000 per month billed annually with unlimited brands and prompts, SSO and a security review. The 14-day trial runs Growth and converts at $100 per month unless you cancel. Trakkr was founded by Mack Grenfell, who also founded Byword. Integrations run wide: Zapier, Slack, Google Sheets, Make, webhooks, Discord, Linear, Notion, WordPress, Shopify, Webflow, HubSpot and Airtable, plus a REST API and an MCP server for Claude, ChatGPT and Cursor. Per-brand pricing makes it cheap to start and costly to fan out. A 20-brand portfolio needs a custom quote rather than two Scale plans.

AI Capabilities

• Citation and AI crawler analytics
• Perception analysis of how AI describes your brand
• Competitor visibility rankings
• Action recommendations ranked by expected impact
• AI-written articles bundled with tracking

Key Integrations

Best for

Brands and agencies that want public pricing, daily tracking across eight AI models and a prioritized action list. Also fits teams that want some AI-written content bundled with their visibility data.

Not for

Companies with many brands on tight budgets, since pricing is per brand and the 50-prompt cap per brand does not stretch. Teams needing unlimited prompts without an Enterprise contract.

Review notes

Assessed from Trakkr's site, pricing page and docs index in September 2026. We have not run the platform. The dashboard answers three questions in order: where AI recommends you (visibility score and rankings against competitors), why (perception and citation analysis, including which pages AI reads and crawler analytics for the bots hitting your site), and what to do (an action list where each item carries an expected impact score, ranked by ROI). The live conversation feed shows prompts citing your domain as they happen, which is the closest thing in this batch to watching AI search work in real time.

Onboarding is a domain field and a 14-day trial that runs the Growth plan. Growth is $100 per month for one brand with daily tracking, 50 prompts per brand and all eight models. There is an unusual addition: 25 AI-written articles per month are included (100 on Scale), so the subscription bundles content production with measurement. Trakkr also publishes free tools (AI Query Scanner, AI Site Grader, llms.txt generator) and live benchmarks (visibility leaderboard, AI traffic index), which is how most people will first touch the product.

Scale at $500 per month covers 10 brands with API access and client portals, which is where agencies land. Enterprise starts at $1,000 per month billed annually with unlimited brands and prompts, SSO and a security review. Three things to know before you start: pricing is per brand, so a portfolio of 20 brands needs a custom quote rather than two Scale plans; the prompt cap is fixed at 50 per brand with custom volume handled in Enterprise; and the trial auto-converts to the $100 Growth plan after 14 days unless you cancel.

Verdict

Trakkr is the transparent option in this batch: public per-brand pricing, eight models on every plan, and an action list that ranks fixes by expected impact. It bundles content articles with tracking, which suits teams that want measurement and output on one bill. Multi-brand portfolios should model the per-brand cost before scaling.

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