OtterlyAI Review
AI search monitoring for brand mentions and citations across ChatGPT and AI Overviews
GEO & LLM Optimization · From $29/mo
Overview
OtterlyAI is an AI search monitoring platform from Austria that tracks brand mentions and website citations across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, Google AI Mode and Gemini sold as add-ons. Every plan includes daily tracking, unlimited team members, ChatGPT ads tracking, multi-country coverage in 50-plus markets, prompt research, a brand visibility index, domain ranking, link citation analysis and GEO audits. Reports cover brand coverage over time, average brand position and competitor mentions. Pricing starts at EUR 29 per month for Lite with 15 search prompts and 1,000 GEO audits a month. Standard is EUR 189 with 100 prompts, unlimited workspaces, API and MCP access (2,000 requests each per month), Agent Analytics and a Looker Studio connector; packs of 100 extra prompts cost EUR 99. Premium is EUR 489 with 400 prompts and 10,000 GEO URL audits. Enterprise is custom from 1,000 prompts, with SSO and a quarterly GEO health check. Annual billing takes 15 percent off (EUR 25 / 160 / 422), and a 14-day trial needs no credit card. The company is OtterlyAI GmbH in Persenbeug, Austria, founded by Thomas Peham, Josef Trauner and Klaus-M. Schremser. The product launched in October 2024, and Gartner named it a 2025 Cool Vendor for AI in Marketing. OtterlyAI is the entry-priced option in this batch: solo marketers can start at EUR 29 where rivals open at EUR 79 or USD 100 and up. The trade-off is that four engines come standard and the newer engines cost extra, so cross-engine coverage adds up.
AI Capabilities
- Daily brand mention and citation tracking
- AI prompt research tool
- Brand visibility index and domain ranking
- GEO audits with recommendations
- ChatGPT ads tracking
Key Integrations
Pricing
OtterlyAI is sold on paid plans, from €29/mo.
Lite EUR 29/mo (15 prompts, 1,000 GEO audits/mo); Standard EUR 189/mo (100 prompts, API + MCP, Looker Studio); Premium EUR 489/mo (400 prompts, 10,000 GEO URL audits/mo); Enterprise custom from 1,000 prompts. Extra 100 prompts EUR 99. Annual billing 15% off. 14-day trial, no card. Verified on otterly.ai/pricing Sep 2026.
Current plans and limits live on the OtterlyAI pricing page.
Best for
Solo marketers, small teams and agencies that want affordable daily AI search monitoring with unlimited seats, plus a public API for client reporting from the Standard tier up.
Not for
Teams that need all seven tracked engines on the entry plan, or anyone looking for content generation or page optimization. Lite users who want automation will hit the API and MCP gate quickly.
Review notes
Assessed from OtterlyAI's site and pricing pages in September 2026. We have not run the tool. Signing up starts a 14-day trial with no credit card, and the dashboard is built around brand reports: coverage over time, brand mentions, average brand position and competitor comparison, filtered by tag (branded, non-branded, funnel stage), engine and country. Tracking runs daily on four base engines (ChatGPT, Google AI Overviews, Perplexity, Copilot) and Claude, Google AI Mode and Gemini are paid add-ons, so the engine count in your reports depends on what you bolt on.
Plan math is the main decision. Lite at EUR 29 covers 15 prompts, one workspace, three recommendations a week and 1,000 GEO audits a month. Standard at EUR 189 adds 100 prompts, unlimited workspaces and recommendations, 5,000 GEO URL audits, a Looker Studio connector, and 2,000 API plus 2,000 MCP requests a month. Packs of 100 extra prompts cost EUR 99. Premium at EUR 489 covers 400 prompts and 10,000 audits. Team seats are unlimited on every plan, which is unusual at this price and suits agencies that would otherwise pay per seat elsewhere.
Every plan carries the same analysis stack: prompt research, brand visibility index, domain ranking, link citation analysis, GEO audits with reports and export, multi-country support in 50-plus markets, and ChatGPT ads tracking. What changes between tiers is volume, API and MCP quotas, and workspaces, not features. Caveats from the pricing page itself: four engines come standard, so full seven-engine coverage costs extra on any tier, and the API access agencies usually want for client reporting starts at Standard, not Lite.
Verdict
OtterlyAI is the budget-friendly monitor in this batch, starting at EUR 29 per month with unlimited seats and daily tracking. It does measurement and GEO audits well and leaves content production to other tools. Watch the engine add-ons, since full seven-engine coverage costs more than the headline price.
Pros and cons
| Pros | Cons |
|---|---|
| ✓ AI capabilities: daily brand mention and citation tracking | ✗ Closed source - no self-hosting option |
| ✓ Native integrations include ChatGPT, Google AI Overviews, Perplexity (6 listed) | ✗ Only four engines come standard; Claude, Google AI Mode and Gemini are paid add-ons |
| ✓ EUR 29 per month is the lowest paid entry price among the platforms in this batch | ✗ Lite caps at 15 prompts, one workspace and three recommendations a week |
| ✓ Unlimited team members on every plan, which suits agencies | ✗ API and MCP access (2,000 requests per month each) start at Standard, so Lite is dashboard-only |
| ✓ Public API docs at docs.otterly.ai, Looker Studio connector and 50-plus country coverage from Standard up |
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Frequently asked questions
What is OtterlyAI?
AI search monitoring for brand mentions and citations across ChatGPT and AI Overviews. It ships with daily brand mention and citation tracking, 6 listed integrations. MartechSignal's review covers features, pricing, and how it compares to alternatives.
How much does OtterlyAI cost?
OtterlyAI starts at $29/mo.
Is OtterlyAI a good Geo & Llm Optimization tool in 2026?
OtterlyAI is the budget-friendly monitor in this batch, starting at EUR 29 per month with unlimited seats and daily tracking. It does measurement and GEO audits well and leaves content production to other tools. Watch the engine add-ons, since full seven-engine coverage costs more than the headline price.
Is OtterlyAI the same as Otter.ai?
No. Otter.ai is a meeting transcription product. OtterlyAI (otterly.ai) is an AI search monitoring platform run by OtterlyAI GmbH in Austria.
Which AI engines does OtterlyAI track?
ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot come standard. Claude, Google AI Mode and Gemini are paid add-ons.
Does OtterlyAI have an API?
Yes. Standard and above include API and MCP access (2,000 requests per month each on Standard, 5,000 on Premium), documented at docs.otterly.ai.