Make Review
Visual automation platform for building complex workflows with AI agents and apps
Workflow Automation · Freemium
Overview
Make, the platform formerly known as Integromat, sits between Zapier's simplicity and n8n's depth. Founded in Prague in 2012 and acquired by Celonis in 2020, it is where technical marketing teams land when a linear editor stops being enough: scenarios are drawn as a graph, so branching, looping, and error handling are visible rather than buried in configuration. Billing changed in August 2026, when credits replaced operations as the unit of account. By default one operation equals one credit, and each module action in a scenario, such as adding a Google Sheets row or fetching Gmail data, consumes one credit. Router modules and the error handlers (Rollback, Break, Resume, Commit, Ignore) consume none, some features running on Make's AI Provider consume more, and Make warns at 75% and 90% usage with optional auto purchase of extra credit bundles. Unused credits expire at the end of the billing term. Plans are Free ($0, 1,000 credits a month, 2 active scenarios, a 15 minute minimum interval, 5 MB files), Core at $9 a month, Pro at $16, and Teams at $29, each for 10,000 credits a month with a slider running from 10,000 up to 8M+ credits, and Enterprise quoted. Annual billing saves 15% or more. Paid tiers raise maximum execution to 40 minutes, lift file limits to 100 to 500 MB, allow 5 GB of data transfer per 10,000 credits, and extend log storage to 30 or 60 days. No step or module limit is published. AI is a stated product line: Make AI Agents are available on all plans, alongside Maia by Make, the AI Toolkit, the Make MCP Server, and a Code App billed at 2 credits per second. For data heavy marketing work such as CRM syncs and contact enrichment, where one module iterates over many rows, credits cost less than Zapier's per task metering. Teams that need self hosting or unlimited execution should look at n8n instead.
AI Capabilities
- AI agents
- AI workflow suggestions
- AI data transformation
- AI content generation
- AI error handling
Key Integrations
Pricing
Make is freemium, with a free tier to start, paid plans start at $9/mo.
Free (1,000 credits/mo, 2 active scenarios); Core $9/mo, Pro $16/mo, Teams $29/mo, each for 10,000 credits/mo with a slider up to 8M+; annual billing saves 15% or more; Enterprise custom
Current plans and limits live on the Make pricing page.
Review notes
Assessed from Make's public pricing pages and help docs; we have no account. Make (formerly Integromat) is the visual automation platform that competes with Zapier on price and power. The visual editor shows data flowing between modules as a graph, which makes multi-step logic readable in a way Zapier's linear steps are not. Scenarios can branch, loop, and reference earlier module output directly. The learning curve is steeper, and the interface is busier, but the capability ceiling is higher.
Pricing is per credit, where one credit equals one module action by default, which punishes chatty integrations and scales cheaper than Zapier's per task metering at volume. For teams with any technical comfort, Make is usually the better deal.
Verdict
Pick Make over Zapier when you need branching logic and want to pay per operation instead of per task.
Pros and cons
| Pros | Cons |
|---|---|
| ✓ AI capabilities: AI agents | ✗ Paid plans start at $9/mo once past the free tier |
| ✓ Native integrations include Slack, Gmail, Salesforce (8 listed) | ✗ Closed source - no self-hosting option |
| ✓ Free tier to evaluate before committing (Free (1,000 credits/mo, 2 active scenarios); Core $9/mo, Pro) |
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Frequently asked questions
What is Make?
Visual automation platform for building complex workflows with AI agents and apps. It ships with AI agents, 8 listed integrations. MartechSignal's review covers features, pricing, and how it compares to alternatives.
How much does Make cost?
Make has a free tier; paid plans start at $9/mo.
Is Make a good Workflow Automation tool in 2026?
Pick Make over Zapier when you need branching logic and want to pay per operation instead of per task.
What counts as a credit in Make?
Since August 27, 2026, credits are Make's billing unit, replacing operations. By default one operation equals one credit, and each module action in a scenario, like adding a Google Sheets row or fetching Gmail account data, consumes one credit. Router modules and the error handlers (Rollback, Break, Resume, Commit, Ignore) consume no credits, while some advanced features running on Make's AI Provider can consume more. Make warns you at 75% and 90% usage, sells extra bundles of 1,000 or 10,000 credits, auto purchases 10,000 on paid plans, and expires unused credits at the end of the billing term.
How much does Make cost per month?
Free is $0 with 1,000 credits a month, 2 active scenarios, a 15 minute minimum interval, 5 MB files, and 512 MB of data transfer. Core is $9 a month, Pro is $16, and Teams is $29, each for 10,000 credits a month, with a slider from 10,000 up to 8M+ credits. Annual billing saves 15% or more, though the page does not print the annual per month figures. Paid tiers raise maximum execution to 40 minutes, file limits to 100 to 500 MB, and log storage to 30 or 60 days. Enterprise is custom priced.
Make vs Zapier: which should marketing teams pick?
Pick on data shape more than on list price. Make draws scenarios as a graph, so branching, looping, and error handling are visual, and its credit model prices a module action once rather than per task, which favours CRM syncs and enrichment jobs that iterate over many rows. Zapier counters with a larger catalogue, more than 9,000 apps against Make's 3,000+, and a shallower learning curve, which still wins when the job is a handful of two or three step handoffs between common tools. Make's entry plan is more generous on volume, 1,000 credits against 100 tasks, but caps you at 2 active scenarios.
Does Make have AI agents?
Yes. Make AI Agents are stated as available on all plans, including Free, and run inside scenarios. The wider AI surface includes Maia by Make, the Make AI Toolkit, the Make MCP Server for connecting external agents, and a Make Code App billed at 2 credits per second. Note that AI features can consume credits above the default one per action when they run on Make's AI Provider, so agent heavy scenarios cost more per run than plain module chains.