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SUBJECT: ChatGPT just got your Yelp reviews
Yelp is piping reviews, photos, ratings, and quote requests directly into ChatGPT. Search Engine Land has the details. Yelp gets branded links back to its platform. OpenAI gets real-time local data that makes ChatGPT actually useful for "find me a plumber near me" queries. Even if local isn't your thing, this is the pattern. Every data source that used to sit behind a website is getting wired directly into AI agents. Your reviews, your pricing. The middleman (your…
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What 5 minutes of curated signal saves you: an hour of skimming vendor blogs, changelogs, and LinkedIn hot air.
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Not a link dump. Every issue is curated, tested where possible, and comes with a take you can argue with.
What's real, what's demo-ware, and what actually deserves a slot in your stack.
Automation patterns you can lift straight into your own lifecycle, scoring, and data ops.
What that acquisition, deprecation, or pricing change actually means for your roadmap.
Per issue. Strong enough that you might disagree with it — that's the point.
The best AI in martech right now is invisible — it's the dedup logic, the send-time optimization, the automatic list hygiene. Nobody demos it because it's boring. It also saves you 20 hours a month.
— FROM THE BLOG · JUL 2026
MARTECH PRODUCT OWNER · IF INSURANCE
20 years in marketing automation and product ownership across Nordic insurance and enterprise. Currently leading the marketing platform team at If Insurance, where AI-driven lifecycle orchestration, data activation, and agentic workflows are the daily reality — not buzzwords. PSPO I certified. Writes from the trenches, not the analyst bench.